Harris Paige

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Chatbot – advantages of using it for marketers and consumers Advantages for marketers Relieving the customer service department increasing the level of customer satisfaction bots are able to answer standard questions Acquiring new customers who spend most of their time on mobile Possibility to finalize the purchase journey from mobile ads Greater user involvement – ​​during the conversation the bot learns the preferences of a potential customer and meets his needs Chatbots are still new on the market Possibility of gaining a competitive advantage Advantages of using chatbots for the consumer No need to leave the messengers.

I use example I'm talking to a friend and we're making an appointment to go to the cinema via Messenger I buy tickets without leaving the application Email Marketing List Possibility to remember the user's profile preferences sizes etc. this will make shopping even faster and this is essential on a mobile device Possibility to ask for details FAQ built into bots A friendly medium for content distribution more and more news websites use chatbots including Wall Street Journal TechCrunch. Of course chatbots also have their disadvantages we are limited by technology and the costs of its implementation. Especially if we create an original tool to operate our application.



Chatbot in instant messengers Facebook is intensively developing and testing new capabilities of its Messenger messenger on mobile and for good reason. In the Facebook application you can view news links appearing on our newsfeed without leaving the application. This creates one coherent Facebook ecosystem even discouraging users from opening other applications. Zuckerberg's website also strongly encourages you to install Messenger because you can no longer read messages from friends on your phone in the mobile version Need to install Messenger. Mobile users who want to check their messages Facebook refers to its Messenger application.
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