Harris Paige

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Burrp Founder Anand Jain Launched a Pigeon Fighting Startup Because he Found Them Annoying



After he returned from America, Jain noticed the problem of pigeons that were everywhere and thought he could find a solution

Anand Jain, the founder of CleverTap, on Sunday, May 30, shared the fascinating story of a parallel business startup that he ran while building Burrp from the ground up. The current CEO of CleverTap, a customer engagement and retention platform, moved back to India from the US in 2006 to start a restaurant review and listing startup called Burrp. Jain said while he grew up in Ahmedabad, he relocated to Mumbai because that was the launch city for Burrp. "I would travel to Ahmedabad on weekends to meet family," he said.

A few days after he returned from America, Jain noticed the problem of pigeons that were everywhere. "On rooftops, ledges, outdoor air-conditioner units, cars, window grills, balconies (if you had that luxury in Mumbai," Jain wrote. "It's not that pigeons had suddenly appeared in India. It was me who felt sudden annoyance from these flying rats."

Jain then looked around for solutions but couldn't find any. "You could import bird spikes from the US at Rs. 700 a running foot but that would end up being too expensive," he wrote.

Jain continued, "In Mumbai, I noticed bird spikes only in high-end places like the JW Marriott or The Taj Mahal hotel." It was probably expensive for them too and they didn't cover the entire property with it, just some critical parts of their property, Jain wrote.

Here comes the "newly minted entrepreneur" into the picture, who thought he would solve this problem. "Remember, I had moved back to startup Burrp! I will *also* manufacture bird spikes. cough cough."

Read More : SLOTWALLET

[Reklama]