Harris Paige

[miniming]

Bizarrap's Role

There is a unique force in the boondocks of Buenos Aires, Argentina: music producer Bizarrap, a sort of South American Dr. Dre, a hitmaker who has already accustomed its loyal fan base of tens of millions to a weekly smash rap hit.

If Biza participates in the production of a song, chances are it will be more successful than the latest Justin Bieber, Drake or Rihanna release — and this is quite literal. For instance, his latest session with the Mexican-American rapper Snow tha Product accumulated some 40 million plays on YouTube alone within a week of its debut.

The role of the visionary artist that Bizarrap is in the rise of the Cumbia 420 movement was not minor either. With almost 200 million plays on YouTube and Spotify in just two months, L-Gante's Villarap Session (that's what they informally call L-Gante's "BZRP: Music Sessions #38") is one of Biza's most popular productions. And, some may argue, it's also the true driver behind the original virality of the cumbiero artist born in General Rodríguez, Buenos Aires.

In an interview with Spanish youtuber Ibai, Biza reinforced DT.Bilardo and L-Gante's view of the genre: "Cumbia 420 is cumbia, reggaeton, and marijuana.”

In his words: "It combines a bit of what RKT is, which is a very Argentinean genre that used to be played in a dance club in Buenos Aires, called Rescate. What is unique about it, and there are many people from other countries who do not understand it, is that it is not like reggaeton. Everything is thrown backwards. The percussion is kind of out of tempo. But actually, it is not incorrect. In the end, it's not uncoordinated... It's very strange.”

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[Reklama]