Harris Paige

[ruhaimayasmin55]

电子邮件营销可能是 B2B 营销中投资回报率最高的活动。 电子邮件营销为您提供了一种简单直接的方式与您的受众进行交流，无论他们身在何处。如今，每个人都有智能手机，但没有智能手机直接连接到他们的电子邮件帐户。一旦您的电子邮件到达他们的收件箱，他们就会收到通知。 此外，由于 B2B 销售通常有较长的销售周期，因此随着时间的推移培养潜在客户至关重要。您需要不断与潜在客户保持联系，以保持领先地位，并在他们准备做出决定时做好准备。 任何 B2B 公司都可以实施简单的电子邮件序列，以帮助他们在整个客户生命周期中与潜在客户和现有客户更好地沟通。通过实施一些基本的电子邮件序列，您可以使您的公司在潜在客户决策过程中保持领先地位并为其提供非常有价值的信息。 让我们看一下所有 B2B 公司都应该采用的 3 个电子邮件序列。

年您需要了解的 10 个令人兴奋的电子邮件营销统计数据 资料来源：Lyfe 营销 铅磁铁序列 您需要给潜在客户一个注册您的电子邮件列表的理由。这意味着您需要一块铅磁铁。铅磁铁可以是一本简单的电子书、白皮书、案例研究或对您的潜在客户有帮助的信息指南。越诱人越好。 然后，您需要一个序列来跟踪引导磁铁并提供附加信息。您的铅磁铁序列应该至少与您提供给他们的铅磁铁切向相关。它不一定是关于相同的主题，但它必须是从他们 阿根廷 电话号码数据库 所请求的信息的自然且相关的过渡。 在许多情况下，您的引导磁铁序列就是您的欢迎序列。这将是您的潜在客户从您那里收到的第一件事。它将塑造他们的第一印象。因此，您需要仔细考虑您将提供的铅磁铁的类型，以及铅磁铁将导致什么样的顺序。听众最关心的问题是什么？ 培育顺序 B2B 销售可能需要很长时间才能取得成果。在某些情况下，交易完成可能需要长达一年的时间，行业平均时间为六到九个月。



定已经做出。利益相关者仍需要说服才能加入。这个过程可能会很漫长。 培养序列旨在让您的公司始终处于首位，并在很长一段时间内向潜在客户提供更有价值的信息。一个简单的培养序列可能会提供有关您的行业、产品或公司的信息。 您可以为您的公司针对的不同买家角色创建不同的培育序列。换句话说，首席执行官可能会接受与营销总监不同的培养顺序。您想要直接谈论您所服务的每种客户类型最关心的问题。 培育序列通常以比其他序列更低的量、更长的时间交付。您希望确保与潜在客户的每一个接触点都是积极的，随着时间的推移提供非常有价值的信息。这就是您与潜在客户建立忠诚度的方式。 电子邮件序列 资料来源：YesOptimist 追加销售序列 通常，在 B2B 营销中，您会从“入门”报价开始。此优惠通常成本较低，旨在为未来的合作奠定基础。 追加销售序列的目的是吸引那些订阅你最初报价的人，一旦你有机会赢得他们的支持，就向他们出售更昂贵的报价。
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